From small-town artisans to global brands, e-commerce has become India’s most dynamic growth story. It connects producers, warehouses, logistics players, and customers on a single digital thread.
But behind the speed of online orders lies a complex offline supply chain powered by MSMEs; manufacturers, distributors, packaging vendors, and delivery partners. For these businesses, liquidity is the fuel that keeps the chain moving.
Delayed access to working capital creates friction in an industry where timing is everything:
In this ecosystem, working capital is essential, not just for MSMEs, but also for large buyer.










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