Digital Marketing Manager

We are seeking a highly motivated and results-oriented Digital Marketer to join our dynamic team. The ideal candidate will have a strong understanding of the Fintech landscape and a
proven track record of success in developing and executing integrated digital marketing campaigns across various channels. This role requires a data-driven approach, excellent communication skills, and a passion for creating engaging content that resonates with our target audience (B2B).

Key Responsibilities:

• Develop and Execute Marketing Strategies:
  1. Plan, develop, and execute integrated digital marketing campaigns across various channels, including but not limited to:
     • Paid Advertising: Manage and optimize paid search (Google Ads, etc.), social media advertising (LinkedIn, Twitter, etc.)
     • Organic social media: Develop and execute organic social media strategies across relevant platforms (LinkedIn, Twitter, etc.), building and engaging with our target audience.
     • Content Marketing: Create, curate, and distribute high-quality, engaging content (blog posts, articles, white papers, case studies, videos, infographics, etc.) across various channels.
     • Email Marketing: Develop and execute targeted email campaigns, including newsletters, product announcements, and promotional offers.
     • SEO/SEM: Conduct keyword research, optimize website content and landing pages for search engines, and track and analyze website traffic and user behavior.
• Manage Digital Marketing Budget:
  1. Develop and manage the digital marketing budget effectively, ensuring optimal ROI on all campaigns.
  2. Track and analyze campaign performance using key metrics (e.g., website traffic, conversion rates, cost per acquisition, ROI) and provide regular reports to management.
• Manage Digital Marketing Budget:
  1. Develop and manage the digital marketing budget effectively, ensuring optimal ROI on all campaigns.
  2. Track and analyze campaign performance using key metrics (e.g., website traffic, conversion rates, cost per acquisition, ROI) and provide regular reports to management.
• Event Marketing:
  1. Plan, execute, and manage online and offline events, including webinars, conferences, and industry meetups.
  2. Ensure effective event promotion and lead generation.
• Build and Maintain Brand Presence:
  1. Develop and maintain a strong online brand presence across all digital channels.
  2. Monitor industry trends and competitor activities to identify new opportunities and adjust strategies accordingly.
• Collaborate with Cross-functional Teams:
  1. Collaborate effectively with sales, product, and other teams to ensure alignment with overall business goals.
  2. Provide input on websites and other digital assets to enhance user experience and drive conversions.

Qualifications & Experience:

• 4-6 years of professional experience in digital marketing within the Fintech or a relevant industry (e.g., financial services, technology, SAAS).
• Hands-on experience in international marketing in several areas such as GCC, Southeast Asia etc.
• Proven experience in B2B marketing and executing successful digital marketing campaigns.
• Strong understanding of paid advertising platforms (Google Ads, LinkedIn Ads, etc.) and social media marketing best practices.
• Experience with content marketing, including creating and distributing high-quality content across various channels.
• Experience with SEO/SEM techniques and website analytics tools (Google Analytics, etc.).
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving skills with the ability to analyze data and draw insights.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and project management tools.
• Master of Business Administration, Communications or a related field.

Preferred Skills:

• Experience with marketing automation platforms
• Experience with CRM systems.
• Experience with A/B testing and other marketing optimization techniques.